Here, healthcare is
more than a category.
It’s a calling.
We’re all about helping people
and improving lives.
It’s what drives our passion for healthcare and hones our expertise in so many of its sectors.
We help health plans grow enrollments. We help providers and health systems find patients. We help individuals and families get coverage and care. We help wellness brands keep more customers well. We help communities rise to public health challenges.
We’re in healthcare because it’s marketing in service of people.
Our beliefs are key to our clients’ success.
We have deep, sustained experience in every major sector of healthcare:
- Medicare, Medicaid, Marketplace and Employer Plans
- Managed care organizations
- Health systems, hospitals, and physician groups
- Long-term care providers
- Public health
- Chronic/Infectious diseases
- OTC health products and medical technology companies
This gives us a comprehensive 360-degree understanding of everything—the needs, the nuances, the problems, the solutions, the opportunities, the keys to success.
We create breakthrough strategies for outmanned, outspent healthcare organizations. As their larger competitors zig, we zag. We identify where category leaders may be vulnerable, then we devise truly differentiating approaches that allow us to compete and win. We help challenger brands go from mildly competitive threat to seriously empowered share stealer.
We maintain long-term partnerships with clients and become an extension of the internal team, gaining invaluable inside knowledge and perspective. Together, we operate from combined strength, meeting challenges, nailing opportunities, leading and winning.
Health decisions are deeply emotional for consumers. If you want them to do something, you must make them feel something. We dig deep to understand their wants and needs, their concerns and fears, their motivational triggers. Then we develop creative that makes the emotional connections that are essential for action.
Regulation can make healthcare marketing even more challenging. But while regulatory compliance may limit some agencies, we embrace it, analyze it, understand it, and figure out how to adapt to it and thrive. The result? Strategies, campaigns, and results that are as compliant as they are successful.
Thriving in every sector.
We have more than 40 years of success in every healthcare sector, meeting every challenge, taking advantage of every opportunity, helping every client win. View our categories to see how we fit your every need.
Health Insurance
With both public and private health insurance, our experience is deep and our success is proven.
Clients: Arizona IPA (United Healthcare), Blue Shield of California, Capital Blue, CareFirst BlueCross Blue Shield, Clover Health, CDPHP, Coventry Health, Elderplan, Health Alliance, Maryland Health Insurance Plan (MHIP), Maryland Physicians Care, Molina Healthcare, Network Health, OSF MedAvantage, Pacificare SecureHorizons
Healthcare Delivery
We help providers of all kinds overcome challenges, capitalize on opportunities, and meet every metric of success.
Clients: AbsoluteCare, Brown and Toland Physicians, Clover Health Partners, Good Samaritan Hospital, Johns Hopkins Medicine, Matrix Medical, Medstar Health, MJHS, Total Healthcare, Union Memorial Hospital
Public Health
We’ve been the lead agency on critically important public health education and awareness campaigns in Maryland and across America.
Clients: CMS Prescription Drug Program, CMS Children’s Health Program, DSM, Global Organization for EPA & DHA (GOED), Maryland Department of Health, Smoking Stops Here
Health and OTC Products
We move product in a big way for health and OTC brands, because we understand all the factors that impact sales.
Clients: Brassica, digel, DSM, Kemin, St. Joseph Aspirin, Walmart Spring Valley
Nutrition and Wellness
The lifestyle focus that’s essential to successful nutrition and wellness marketing is a particular strength of GKV.
Clients: Medifast, OPTAVIA, Seafood Nutrition Partnership
