Public Health
We’ve been the lead agency on critically important public health education and awareness campaigns in Maryland and across America.
Nationally, CMS hired GKV to launch the Medicare Part D prescription drug benefit, at the time the largest public health education campaign in U.S. history. We also led a national campaign promoting the heart health benefits of EPA and DHA Omega-3s supplements.
In Maryland, we created one of the state’s most successful behavioral health campaigns, Smoking Stops Here. The Maryland Department of Health also selected GKV to create and implement a massive campaign to engage, educate, and convince all Marylanders to get vaccinated and boosted to help slow the spread of COVID-19.
Whether national or statewide, for public health issues from smoking and vaccination to substance disorders, suicide prevention and more, we know how to connect with hard-to-reach populations, provide critical information and education, and effect vital behavioral change.
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Maryland Department of Health Featured Work
GoVAX Real Kids Campaign
When it came to kids and the COVID-19 vaccine, we didn’t get cute. Actually, we did. See Campaign
GoVAX Campaign
How do you help the Maryland Department of Health fight COVID-19 when the vaccine and trust are in short supply? See Campaign
Masks on Maryland
We’re helping Marylander’s see that wearing a mask isn’t just a mandate – it’s an agent of freedom to live life and reopen the state. See CampaignDSM Featured Work
Babypalooza
For Babypalooza 2018, DSM asked GKV to create brand messaging and a high-impact booth design. See Campaign
Omega-3 Partnership
In addition to developing the advertising and marketing platform, GKV coordinated materials to assist in fundraising efforts. See CampaignCMS Featured Work
Medicare Prescription Drug Coverage
GKV's national campaign that launched the Medicare Part D Prescription Drug Program motivated 38 million Medicare beneficiaries across the country to take advantage of this vital new benefit. It's the most successful opt-in social program launch in U.S. history. See CampaignMaryland Managed Care Organization Association Featured Work
