Health and OTC Products

We help move product in a big way for health and OTC brands, because we understand all the factors that impact sales.

We help clients win with our thorough understanding of the increasingly complex retail environment, our experience marketing amid tight government regulation, our creative that gets noticed in the crowded consumer packaged goods space, and our expertise designing custom shopper marketing strategies and tactics.

Underpinning our formula for success is our challenger brand approach that helps outspent brands increase distribution and consumer demand in the face of deep-pocketed category leaders.

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“GKV has helped us become one of the top three fastest growing Medicare Advantage companies in the U.S.”

Executive, Healthcare Company

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“They are organized, efficient with project management, responsive, and really easy to work with.”

Global Marketing Communications Manager, Vitamin Manufacturer

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“We have a highly collaborative relationship with GKV. They really encourage us to think about different perspectives and approaches to problems.”

Director of Marketing, Independent Practice Association

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“When we introduced our MAPD plan, we needed an ad agency that specializes in Medicare. GKV was that agency.”

Vice President, Insurance Company

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“GKV’s award-winning campaigns are generating a substantial amount of qualified leads.”

Vice President, Insurance Company

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“With their hands-on service, I feel like I’m their only client. I’m consistently shocked by their ability to meet our most aggressive demands.”

Director of Marketing, Independent Practice Association

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“GKV took the time to learn our business in a way that none of those other agencies we talked bothered to do.”

Vice President Marketing, Insurance Company

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“A key metric for me is cost per sale. GKV brought us efficiency, and they reduced our cost by at least one third.”

Vice President Marketing, Insurance Company

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    Kemin Featured Work

    FloraGLO

    Blue light from devices is harmful to eye health. FloraGLO Lutein can help, but lack of awareness was harmful to the brand's market share. We got the word out. As consumer education rose, so did FloraGLO sales, by 6.5%. See Campaign

    St. Joseph Featured Work

    Good for you again

    St. Joseph Aspirin is the epitome of a challenger brand. It competes with Bayer, which spends 200 times more on marketing! GKV's campaign proves that emotion can offset dollars to help a vastly outspent brand punch above its weight. See Campaign

    Cough & Cold

    St. Joseph also could not afford national media for its High Blood Pressure Cough & Cold medicine. So GKV's media team identified markets that overindex for high blood pressure and tracked those that were likely to have flu outbreaks. Concentrating advertising in those predicted hot spots delivered a 10% sales increase. See Campaign

    DSM Featured Work

    A Trio Of Global Websites

    GKV designed and maintained three global websites to educate consumers on good health and promote DSM's branded products worldwide. See Campaign

    Di-Gel Featured Work

    Un-do

    On a limited budget and a frantic timeline, GKV helped di•gel launch its OTC anti-gas and antacid products. See Campaign

    Walmart Featured Work

    Walmart Spring Valley

    Spring Valley

    We needed to clearly differentiate Spring Valley fish oils at the point of sale — the crowded Walmart supplement shelves where many fish oil brands must vie for share. See Campaign

    Brassica Featured Work

    True Broc

    Glucoraphanin, the hard-to-pronounce antioxidant found in broccoli, had an identity problem. We made it memorable and way more palatable with a cool simple name and logo. See Campaign