Health Insurance
With both public and private health insurance, our experience is deep and our success is proven.
- Medicare Advantage, including Special Needs Plans
- Medicare Supplement
- Medicaid
- Marketplace
- Group/Employer
We’re skilled at reaching and motivating primary targets such as baby boomers, Gen X, and millennials. We engage key caregiver, broker, and provider influencers. We understand the nuances of marketing to special groups such as dual eligibles and seniors who are late to Medicare. We know how to reach diverse audiences in multiple languages.
We craft incisive, compelling messaging that differentiates each health plan, meets the needs of each audience, and most important, delivers qualified leads for each salesforce. And we do it all while being completely compliant.
Additional Health Insurance Clients
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Clover Health Featured Work
Valor Plan
GKV developed a campaign using veteran and former Pittsburgh Steeler running back Rocky Bleier as spokesman and highly credible, trustworthy link between veterans and Clover. See Campaign
Medicare Advantage Digital Marketing
GKV direct marketing delivers in a big way for Clover Health. When we added digital, it delivered in an even bigger way. See Campaign
Medicare Advantage Open Enrollment
Clover Health, one of the nation’s fastest growing Medicare Advantage plans, tapped GKV to help launch a new campaign to drive Medicare Advantage enrollments for AEP. And we said “Why Not?” See CampaignCareFirst BlueCross BlueShield Featured Work
CareFirst BlueCross BlueShield
We help people choosing health insurance overcome the fear and confusion of choosing a plan by building on the legacy of a trusted brand. See Campaign
Open Enrollment
We reach out during the health plan open enrollment period with humor, irony, and slightly subversive messaging. See CampaignMolina Healthcare Featured Work
SNP
Molina Healthcare simplified delivery of benefits to its dual eligible members, those who have both Medicare and Medicaid. GKV created charmingly simplified creative to match. See Campaign
Medicare Advantage
Many prospects for Molina's Medicare Advantage plan were confused about Medicare plan options and overwhelmed with choices. This humorous GKV campaign cut through the clutter and confusion, delivering clarity, understanding and enrollments that exceeded goal by 42%. See CampaignMaryland Physicians Care Featured Work
Healthy Groove
The grassroots campaign is supported by earned media, traditional paid media, grassroots partnerships and guerilla marketing. See CampaignPremier Featured Work
Premier Health Plan
The campaign succeeded in increasing awareness and generated substantial enrollment in year one, nearly doubling the initial enrollment goals. See CampaignElderplan Featured Work
Medicare Advantage Open Enrollment
To enable Elderplan, a small not-for-profit health plan, to compete with deep-pocketed national brands in hypercompetitive New York City, we went hyperlocal. It was hypersuccessful. See CampaignBlue Shield of California Featured Work
Age-In Campaign
GKV created a strategy based on the fact that people aging into Medicare were squarely in the baby boomer cohort. See Campaign
We Are California
GKV developed an integrated campaign for Blue Shield of California during the 2017 Open Enrollment and Annual Enrollment Periods. See CampaignHealth Alliance Featured Work
Health Alliance Open Enrollment
Health Alliance is always up against strong, better-funded Medicare Advantage competitors. To win an upcoming Annual Enrollment Period, a fully integrated GKV campaign connected with prospects around shared values and community connections, turning hundreds of them into new members. See Campaign
OSF MedAdvantage
When OSF HealthCare needed to launch its Medicare Advantage plan, it turned to one of the country's leading Medicare Advantage launchers: GKV. Our initial campaign delivered quick awareness and robust enrollments. See CampaignNetwork Health Featured Work
