IPAs: How To Build A Strong Brand And Maintain Your Independence
Tips on how Independent Physician Associations (IPAs) can maintain their independence.
Driving Medicare Plan Growth With Age-In Marketing
To capture the Age-In audience, plans must capitalize on evolving lifestyle trends and behave in a more strategic manner when competing with other plans.
GKV Challenger Brand Minute: How to Capture Age-In Medicare Audience
In this episode of Challenger Brand Minute, Andrew Robinson reveals three effective ways plans can drive new membership by capturing the Age-In audience.
GKV Challenger Brand Minute: Time To Zag
In this episode of Challenger Brand Minute, health care marketing expert Andrew Robinson reveals how local and regional health plans can take on the huge national organizations and win.
Medicaid Plans: 3 Tips for Onboarding New Members During COVID-19
One of the most effective strategies for improving member retention is to improve member onboarding. Discover 3 easy tips for reducing new member churn in your Medicaid plan.
Medicare plans? Pivot to online seminars this AEP.
Even during COVID-19, Medicare seminars can still drive AEP leads. Here are 5 tips for how to host seminars online so you can keep reaching prospects.
Tips for growing Dual Eligible Special Needs Plans (DSNP) membership
The largest growing Medicare Advantage plan segment is the Dual Eligible Special Needs Plans (DSNPs). Try these 5 tips to make sure your brand is front and center when people are ready to enroll.
8 Steps to a Successful AEP 2021
Hitting your AEP enrollment targets is never easy. If your AEP 2020 marketing just underperformed, the first thing you should do is read this article.
Medicare Plans: Moving advertising in-house?
The rationale for bringing some services in-house is strong, but moving work from an external agency creates pitfalls you need to strongly consider.
