IPAs: How To Build A Strong Brand And Maintain Your Independence

Tips on how Independent Physician Associations (IPAs) can maintain their independence.

Driving Medicare Plan Growth With Age-In Marketing

To capture the Age-In audience, plans must capitalize on evolving lifestyle trends and behave in a more strategic manner when competing with other plans.

GKV Challenger Brand Minute: How to Capture Age-In Medicare Audience

In this episode of Challenger Brand Minute, Andrew Robinson reveals three effective ways plans can drive new membership by capturing the Age-In audience.

GKV Challenger Brand Minute: Time To Zag

In this episode of Challenger Brand Minute, health care marketing expert Andrew Robinson reveals how local and regional health plans can take on the huge national organizations and win.

Medicaid Plans: 3 Tips for Onboarding New Members During COVID-19

One of the most effective strategies for improving member retention is to improve member onboarding. Discover 3 easy tips for reducing new member churn in your Medicaid plan.

Medicare plans? Pivot to online seminars this AEP.

Even during COVID-19, Medicare seminars can still drive AEP leads. Here are 5 tips for how to host seminars online so you can keep reaching prospects.

Tips for growing Dual Eligible Special Needs Plans (DSNP) membership

The largest growing Medicare Advantage plan segment is the Dual Eligible Special Needs Plans (DSNPs). Try these 5 tips to make sure your brand is front and center when people are ready to enroll.

8 Steps to a Successful AEP 2021

Hitting your AEP enrollment targets is never easy. If your AEP 2020 marketing just underperformed, the first thing you should do is read this article.

Medicare Plans: Moving advertising in-house?

The rationale for bringing some services in-house is strong, but moving work from an external agency creates pitfalls you need to strongly consider.

Make the Most of This Medicare OEP

Grow your market share this OEP.


Andrew Robinson

VP, Account Supervisor

Andrew has over 20 years of marketing and direct response experience. He had led successful acquisition and retention campaigns for a number of health plans throughout the country including: Blue Shield of California, CDPHP, Coventry Health Care, Elderplan, Health Alliance, Molina Healthcare and PacifiCare Secure Horizons. As a seasoned direct response professional, he embraces data, response channels, testing, measuring results and campaign optimization. He lives these responsibilities on a daily basis and takes pride in executing campaigns while ensuring seamless multi-channel integration.

Andrew joined GKV in 2002 after spending a few years at RTC (Wunderman) and brought with him a wealth of knowledge and execution experience on a variety of mediums, including direct mail, direct response TV (DRTV), and digital advertising.

Andrew graduated from the University of Maryland with a bachelor’s degree in Marketing.