Medicaid Plans: The Battle for Market Share Is On


Andrew Robinson
Over my 25+ years in healthcare advertising, I’ve had the privilege of working with health plans of all sizes. Whether the focus was on the next Medicare AEP, ACA Open Enrollment, or engaging Medicaid members, one thing has always been consistent: plans live and die by their yearly membership goals.
But year-to-year thinking isn’t enough. Regulatory shifts, demographic trends and evolving member behaviors don’t follow annual cycles. They build over time. And if you’re not watching the bigger picture, you risk being caught off guard.
That’s why I wrote my latest article:
“Medicaid Plans: The Battle for Market Share Is On. Are You Ready?”
I explore how upcoming CMS regulations, and an aging population, are reshaping Medicaid by turning contracts into strategic assets and creating a new competitive battleground.
Give it a read, and if you find it valuable, consider subscribing to our newsletter to stay ahead of what’s coming next.

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