Medicaid Plans: The Battle for Market Share Is On

Andrew Robinson

Andrew Robinson 
Partner at GKV Health

Over my 25+ years in healthcare advertising, I’ve had the privilege of working with health plans of all sizes. Whether the focus was on the next Medicare AEP, ACA Open Enrollment, or engaging Medicaid members, one thing has always been consistent: plans live and die by their yearly membership goals.

But year-to-year thinking isn’t enough. Regulatory shifts, demographic trends and evolving member behaviors don’t follow annual cycles. They build over time. And if you’re not watching the bigger picture, you risk being caught off guard.

That’s why I wrote my latest article:
“Medicaid Plans: The Battle for Market Share Is On. Are You Ready?”

I explore how upcoming CMS regulations, and an aging population, are reshaping Medicaid by turning contracts into strategic assets and creating a new competitive battleground.

Give it a read, and if you find it valuable, consider subscribing to our newsletter to stay ahead of what’s coming next.

Subscribe

* indicates required
Andrew Robinson

FPO call to action to use the contact form. Let's talk.

“GKV has helped us become one of the top three fastest growing Medicare Advantage companies in the U.S.”

Executive, Healthcare Company

Read more of our reviews here.

“They are organized, efficient with project management, responsive, and really easy to work with.”

Global Marketing Communications Manager, Vitamin Manufacturer

Read more of our reviews here.

“We have a highly collaborative relationship with GKV. They really encourage us to think about different perspectives and approaches to problems.”

Director of Marketing, Independent Practice Association

Read more of our reviews here.

“When we introduced our MAPD plan, we needed an ad agency that specializes in Medicare. GKV was that agency.”

Vice President, Insurance Company

Read more of our reviews here.

“GKV’s award-winning campaigns are generating a substantial amount of qualified leads.”

Vice President, Insurance Company

Read more of our reviews here.

“With their hands-on service, I feel like I’m their only client. I’m consistently shocked by their ability to meet our most aggressive demands.”

Director of Marketing, Independent Practice Association

Read more of our reviews here.

“GKV took the time to learn our business in a way that none of those other agencies we talked bothered to do.”

Vice President Marketing, Insurance Company

Read more of our reviews here.

“A key metric for me is cost per sale. GKV brought us efficiency, and they reduced our cost by at least one third.”

Vice President Marketing, Insurance Company

Read more of our reviews here.

Contact Us