Strategy / Approach
At Walmart, fish oil shoppers are overwhelmed by choice and underarmed with information. Most lack any understanding of the key omega-3 nutrients — EPA and DHA — that give fish oil its health benefits and that Spring Valley fish oils provide in superior amounts. Shoppers also don’t know how much EPA and DHA they need each day.
So, we designed educational point-of-sale posters that explained the benefits of EPA and DHA and gave clear dosing recommendations. These same benefits and dosages matched the information featured prominently on redesigned Spring Valley fish oil labels. All of which made it easy for newly informed consumers to feel confident about choosing Spring Valley fish oils.
Results
Within six months of the point-of-sale campaign, sales showed a 14.1% share shift away from the leading national fish oil brand NatureMade to Walmart’s Spring Valley brand.
Shelf Talker
Point Of Sale Display
Social Media
Website Graphic
Health products,
healthy sales.
Coincidence?
We help move health and OTC products in a big way. Because we understand all the factors in play. The health and wellness needs of customers. The strategies for creating brand demand. The dos and don’ts of shopper marketing.
