GKV CHALLENGER BRAND MINUTE: TIME TO ZAG
Nearly 85% of the Medicare Advantage market is controlled by seven giant healthcare companies. Their pockets are deep, their brand awareness is high, and their market share is dominant. If you’re a local or regional plan, how do you compete? You certainly can’t spend to their level. You can’t even compete with them on plan attributes such as network size or range of benefits. What you can do, what you must do, is zag to their zig. You must make an emotional case for why being a smaller, more local plan allows you to be more responsive and offer a much better customer experience.
Up against some major AEP players?
Take ’em down.
If you’re outspent and outmanned, you need GKV Health. We help challenger brands like you outthink and outperform. Let’s team up and win your next AEP.
