Calvary Hospital:
In-Home Hospice Campaign
Nothing feels as overwhelming as caring for a loved one nearing the end of their life. We helped Calvary In-Home Hospice change a delicate message into one of empowerment.
Maryland Managed Care Organization Association:
Medicaid Redetermination Campaign
As COVID restrictions were being lifted, the Maryland Managed Care Organization Association (MMCOA) wanted to bring clarity to a crucial area for a lot of people: what they needed to do to keep their Medicaid health insurance. With friendly, clear messaging, we spoke directly to our audience to tell them what they needed to do.
GoVAX Real Kids Campaign
When it came to kids and the COVID-19 vaccine, we didn’t get cute. Actually, we did.
Clover Health:
Home Care
To recruit new caregivers for Clover Health's In-Home Care team, GKV created a video in which doctors, nurse practitioners and nurses tell their very emotional stories of how in-home care gives them time to develop deep relationships with patients. Tears were shed; applications were received.
Health Alliance Open Enrollment
Health Alliance is always up against strong, better-funded Medicare Advantage competitors. To win an upcoming Annual Enrollment Period, a fully integrated GKV campaign connected with prospects around shared values and community connections, turning hundreds of them into new members.
Network Health
Wisconsin's Network Health is another GKV success story for a Medicare Advantage challenger brand. We helped vastly outspent Network Health stay competitive by showcasing something the big national plans can't: local, caring, one-on-one service.
Clover Health:
Valor Plan
GKV developed a campaign using veteran and former Pittsburgh Steeler running back Rocky Bleier as spokesman and highly credible, trustworthy link between veterans and Clover.
Molina:
SNP
Molina Healthcare simplified delivery of benefits to its dual eligible members, those who have both Medicare and Medicaid. GKV created charmingly simplified creative to match.
BRASSICA TEA:
True Broc
Glucoraphanin, the hard-to-pronounce antioxidant found in broccoli, had an identity problem. We made it memorable and way more palatable with a cool simple name and logo.
ST. JOSEPH ASPIRIN:
Good for you again
St. Joseph Aspirin is the epitome of a challenger brand. It competes with Bayer, which spends 200 times more on marketing! GKV's campaign proves that emotion can offset dollars to help a vastly outspent brand punch above its weight.
Kemin:
FloraGLO
Blue light from devices is harmful to eye health. FloraGLO Lutein can help, but lack of awareness was harmful to the brand's market share. We got the word out. As consumer education rose, so did FloraGLO sales, by 6.5%.
CMS:
Medicare Prescription Drug Coverage
GKV's national campaign that launched the Medicare Part D Prescription Drug Program motivated 38 million Medicare beneficiaries across the country to take advantage of this vital new benefit. It's the most successful opt-in social program launch in U.S. history.
St. Joseph Aspirin:
Cough & Cold
St. Joseph also could not afford national media for its High Blood Pressure Cough & Cold medicine. So GKV's media team identified markets that overindex for high blood pressure and tracked those that were likely to have flu outbreaks. Concentrating advertising in those predicted hot spots delivered a 10% sales increase.
Molina:
Medicare Advantage
Many prospects for Molina's Medicare Advantage plan were confused about Medicare plan options and overwhelmed with choices. This humorous GKV campaign cut through the clutter and confusion, delivering clarity, understanding and enrollments that exceeded goal by 42%.
Clover Health:
Medicare Advantage Digital Marketing
GKV direct marketing delivers in a big way for Clover Health. When we added digital, it delivered in an even bigger way.
Elderplan:
Medicare Advantage Open Enrollment
To enable Elderplan, a small not-for-profit health plan, to compete with deep-pocketed national brands in hypercompetitive New York City, we went hyperlocal. It was hypersuccessful.
Clover Health:
Medicare Advantage Open Enrollment
Clover Health, one of the nation’s fastest growing Medicare Advantage plans, tapped GKV to help launch a new campaign to drive Medicare Advantage enrollments for AEP. And we said “Why Not?”
Maryland Department of Health:
GoVAX Campaign
How do you help the Maryland Department of Health fight COVID-19 when the vaccine and trust are in short supply?
Maryland Department of Health:
Masks on Maryland
We’re helping Marylander’s see that wearing a mask isn’t just a mandate – it’s an agent of freedom to live life and reopen the state.
OSF MedAdvantage
When OSF HealthCare needed to launch its Medicare Advantage plan, it turned to one of the country's leading Medicare Advantage launchers: GKV. Our initial campaign delivered quick awareness and robust enrollments.
DSM:
Babypalooza
For Babypalooza 2018, DSM asked GKV to create brand messaging and a high-impact booth design.
Seafood Nutrition Partnership:
Little Seafoodies
Our challenge was to give busy moms a reasonable chance of success at getting their kids to eat seafood in their already time-pressed life.
OPTAVIA:
Brand Launch
OPTAVIA™ is a new lifestyle brand that empowers individuals to not only lose weight, but to live healthier and happier.
di•gel:
Un-do
On a limited budget and a frantic timeline, GKV helped di•gel launch its OTC anti-gas and antacid products.
Omega-3 Partnership
In addition to developing the advertising and marketing platform, GKV coordinated materials to assist in fundraising efforts.
Blue Shield of California:
Age-In Campaign
GKV created a strategy based on the fact that people aging into Medicare were squarely in the baby boomer cohort.
Premier Health Plan
The campaign succeeded in increasing awareness and generated substantial enrollment in year one, nearly doubling the initial enrollment goals.
Brown & Toland Physicians
Brown & Toland Physicians looked to reposition their brand in the minds of consumers and better connect with the Bay Area community they serve.
CareFirst BlueCross BlueShield
We help people choosing health insurance overcome the fear and confusion of choosing a plan by building on the legacy of a trusted brand.
Blue Shield of California:
We Are California
GKV developed an integrated campaign for Blue Shield of California during the 2017 Open Enrollment and Annual Enrollment Periods.
MJHS:
The Brooklyn Ladies
GKV’s re-branding of New York's non-profit health care organization MJHS is a classic example of how to put a brand’s backstory to work.
MJHS:
Pediatric Hospice
Communicating the emotional subject of pediatric home hospice care in a tender, dignified and compelling manner for MJHS.
DSM:
A Trio Of Global Websites
GKV designed and maintained three global websites to educate consumers on good health and promote DSM's branded products worldwide.
Medifast:
Your whole world gets better
GKV mixes true success stories with slice-of-life, active-living vignettes to illustrate the positive impact of achieving and maintaining a healthy weight.
CareFirst BlueCross BlueShield:
Open Enrollment
We reach out during the health plan open enrollment period with humor, irony, and slightly subversive messaging.
Maryland Physicians Care:
Healthy Groove
The grassroots campaign is supported by earned media, traditional paid media, grassroots partnerships and guerilla marketing.
Walmart:
Spring Valley
We needed to clearly differentiate Spring Valley fish oils at the point of sale — the crowded Walmart supplement shelves where many fish oil brands must vie for share.
