Calvary Hospital In-Home Hospice Campaign
For anyone who has gone through the process of having a loved one in hospice, it’s an extremely emotional and vulnerable stage. As a caregiver, you’re dealing with the eventual passing of a loved one and trying to determine the best path forward for care. There are lots of decisions to make. And oftentimes, these caregivers feel “helpless” while also experiencing a tremendous sense of guilt using a hospice service as they are fearful of being perceived as “giving up.”
Calvary Hospital is a nonprofit institution specializing in hospice and palliative care, headquartered in the Bronx. GKV was hired to launch a campaign to educate the market about their in-home hospice offering and grow direct-to-consumer inquiries from families who require hospice care for a loved one at home.
The campaign successfully delivered nearly 82,000 visitors to the landing page, with continuous optimizations driving steady traffic growth. Ultimately, the initiative generated over 5,500 inquiries (phone calls and web form submissions), fueling future patient acquisition efforts.
