Clover Health Medicare Advantage Open Enrollment
Clover Health, one of the fastest growing Medicare Advantage plans, tapped GKV to help launch a new campaign to drive Medicare Advantage enrollments for the upcoming AEP. GKV developed a creative strategy that separated Clover Health from the competition by communicating that Clover is a different kind of Medicare company. The campaign execution was grounded in a straightforward, honest approach that challenges norms, rejects the tried and true, and offers common-sense solutions by communicating as a confident, creative, refreshing new change agent. Multiple advertising materials were developed including a series of TV spots, direct mail, print and free-standing inserts.
Besides the campaign’s success in acquiring new members, the campaign was awarded a Gold Aster for Total Integrated Campaign.
