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Clover Health Valor Plan

Clover Health remains one of the fastest-growing Medicare Advantage plans by continuing to innovate. One such innovation is targeting Medicare-eligible military retirees. The VA recommends that all military veterans obtain Medicare coverage, but many do not. Clover created the Valor Plan to fill this need.

GKV developed a campaign using veteran and former Pittsburgh Steeler running back Rocky Bleier as spokesman and highly credible, trustworthy link between veterans and Clover. Messaging was sincere and highly respectful and positioned Clover as a company that is looking out for America’s veterans. The integrated campaign included :60 and :30 DRTV spots, direct mail, a landing page, and POS materials.

“GKV has helped us become one of the top three fastest growing Medicare Advantage companies in the U.S.”

Executive, Healthcare Company

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“They are organized, efficient with project management, responsive, and really easy to work with.”

Global Marketing Communications Manager, Vitamin Manufacturer

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“We have a highly collaborative relationship with GKV. They really encourage us to think about different perspectives and approaches to problems.”

Director of Marketing, Independent Practice Association

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“When we introduced our MAPD plan, we needed an ad agency that specializes in Medicare. GKV was that agency.”

Vice President, Insurance Company

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“GKV’s award-winning campaigns are generating a substantial amount of qualified leads.”

Vice President, Insurance Company

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“With their hands-on service, I feel like I’m their only client. I’m consistently shocked by their ability to meet our most aggressive demands.”

Director of Marketing, Independent Practice Association

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“GKV took the time to learn our business in a way that none of those other agencies we talked bothered to do.”

Vice President Marketing, Insurance Company

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“A key metric for me is cost per sale. GKV brought us efficiency, and they reduced our cost by at least one third.”

Vice President Marketing, Insurance Company

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