> Public Health

DSM Babypalooza

Babypalooza

Situation / Objective

Babypalooza NYC is an annual, one-day marketing event that brings together leaders in the parenting industry with bloggers, journalists and digital influencers to discuss key initiatives and brands. DSM engaged GKV to raise awareness of its website Brightest.com, a trusted industry expert and resource for early-life nutrition information. For Babypalooza 2018, DSM asked GKV to create brand messaging and a high-impact booth design.

Strategy / Approach

Babypalooza drives millions of impressions on social media, so GKV created a theme that spoke both to Brightest’s nutrition authority and the needs of bloggers: “It’s all about the feed.” A sleek, brightly colored booth design proclaimed this theme boldly, and was home to engaging collateral, hands-on activation events and enticing giveaways.

Results

GKV’s distinctive messaging and booth design gave Brightest the most dominant presence at the event. As a direct result of Babypalooza, Brightest social channels achieved 7,469 impressions and reached 5,573 individuals.

See More Campaign Creative

Trade Booth

Trade Booth

Branded Leave Behinds

Mock Cards
turvis

“GKV has helped us become one of the top three fastest growing Medicare Advantage companies in the U.S.”

Executive, Healthcare Company

Read more of our reviews here.

“They are organized, efficient with project management, responsive, and really easy to work with.”

Global Marketing Communications Manager, Vitamin Manufacturer

Read more of our reviews here.

“We have a highly collaborative relationship with GKV. They really encourage us to think about different perspectives and approaches to problems.”

Director of Marketing, Independent Practice Association

Read more of our reviews here.

“When we introduced our MAPD plan, we needed an ad agency that specializes in Medicare. GKV was that agency.”

Vice President, Insurance Company

Read more of our reviews here.

“GKV’s award-winning campaigns are generating a substantial amount of qualified leads.”

Vice President, Insurance Company

Read more of our reviews here.

“With their hands-on service, I feel like I’m their only client. I’m consistently shocked by their ability to meet our most aggressive demands.”

Director of Marketing, Independent Practice Association

Read more of our reviews here.

“GKV took the time to learn our business in a way that none of those other agencies we talked bothered to do.”

Vice President Marketing, Insurance Company

Read more of our reviews here.

“A key metric for me is cost per sale. GKV brought us efficiency, and they reduced our cost by at least one third.”

Vice President Marketing, Insurance Company

Read more of our reviews here.

Contact Us