> Public Health

Maryland Department of Health Masks on Maryland

Fighting COVID-19 with the Maryland Department of Health, and Marylanders.

Wearing a mask can make a critical difference in slowing the spread of COVID-19. Still, many continued to resist doing so.

Our strategy? Minimize the “bossiness” of the message and make the benefits of wearing masks more immediate and tangible, positioning masks not as a barrier to life but as a way to carry on doing the things we enjoy.

“Want to live on, shop on, play on? Then masks on, Maryland.”

The appeal was adapted to different audiences and cultures, especially to demographics most at risk of catching and spreading the virus. Messaging was kept positive and inclusive and from the people, using local DJs, influencers and respected authorities. The effort embodied the spirit, if not the words, of the World War II campaign “Keep calm and carry on,” building a sense of community and comradery in less than normal times.

We continue our work with the Maryland Department of Health to help mitigate the impact of COVID-19. And hope to continue in a way that builds on to the strengths and goals we all share.

“GKV has helped us become one of the top three fastest growing Medicare Advantage companies in the U.S.”

Executive, Healthcare Company

Read more of our reviews here.

“They are organized, efficient with project management, responsive, and really easy to work with.”

Global Marketing Communications Manager, Vitamin Manufacturer

Read more of our reviews here.

“We have a highly collaborative relationship with GKV. They really encourage us to think about different perspectives and approaches to problems.”

Director of Marketing, Independent Practice Association

Read more of our reviews here.

“When we introduced our MAPD plan, we needed an ad agency that specializes in Medicare. GKV was that agency.”

Vice President, Insurance Company

Read more of our reviews here.

“GKV’s award-winning campaigns are generating a substantial amount of qualified leads.”

Vice President, Insurance Company

Read more of our reviews here.

“With their hands-on service, I feel like I’m their only client. I’m consistently shocked by their ability to meet our most aggressive demands.”

Director of Marketing, Independent Practice Association

Read more of our reviews here.

“GKV took the time to learn our business in a way that none of those other agencies we talked bothered to do.”

Vice President Marketing, Insurance Company

Read more of our reviews here.

“A key metric for me is cost per sale. GKV brought us efficiency, and they reduced our cost by at least one third.”

Vice President Marketing, Insurance Company

Read more of our reviews here.

Contact Us