Molina SNP
Molina Healthcare offers Medicare special needs plans (SNP) for individuals who have Medicare and Medicaid. These individuals are commonly referred to as dual eligibles. Eligibility for Medicaid programs varies by state, complicating the delivery of Medicare and Medicaid benefits.
GKV developed a creative strategy to connect with and engage prospects by offering them simplified delivery of their combined benefits, thus differentiating Molina from the other types of plans. The fully integrated, multi-channel advertising campaign we created included TV, radio, outdoor, digital and a three-step direct mail campaign.