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Molina SNP

Molina Healthcare offers Medicare special needs plans (SNP) for individuals who have Medicare and Medicaid. These individuals are commonly referred to as dual eligibles. Eligibility for Medicaid programs varies by state, complicating the delivery of Medicare and Medicaid benefits.

GKV developed a creative strategy to connect with and engage prospects by offering them simplified delivery of their combined benefits, thus differentiating Molina from the other types of plans. The fully integrated, multi-channel advertising campaign we created included TV, radio, outdoor, digital and a three-step direct mail campaign.

“GKV has helped us become one of the top three fastest growing Medicare Advantage companies in the U.S.”

Executive, Healthcare Company

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“They are organized, efficient with project management, responsive, and really easy to work with.”

Global Marketing Communications Manager, Vitamin Manufacturer

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“We have a highly collaborative relationship with GKV. They really encourage us to think about different perspectives and approaches to problems.”

Director of Marketing, Independent Practice Association

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“When we introduced our MAPD plan, we needed an ad agency that specializes in Medicare. GKV was that agency.”

Vice President, Insurance Company

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“GKV’s award-winning campaigns are generating a substantial amount of qualified leads.”

Vice President, Insurance Company

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“With their hands-on service, I feel like I’m their only client. I’m consistently shocked by their ability to meet our most aggressive demands.”

Director of Marketing, Independent Practice Association

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“GKV took the time to learn our business in a way that none of those other agencies we talked bothered to do.”

Vice President Marketing, Insurance Company

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“A key metric for me is cost per sale. GKV brought us efficiency, and they reduced our cost by at least one third.”

Vice President Marketing, Insurance Company

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