GKV Named 2025 Aster Award Winner in Healthcare Marketing and Advertising

June 30, 2025

GKV, a full-service communications agency serving local, regional, national and international clients, announced today that it has been named a 2025 Aster Award winner in healthcare marketing and advertising. This marks the fourth consecutive year that GKV has been recognized for its outstanding creative work on behalf of its healthcare clients.

The Aster Awards, one of the most prestigious competitions recognizing excellence in healthcare marketing and advertising, has officially announced GKV among its list of winners for 2025. For over 24 years, the Aster Awards have honored outstanding professionals whose work demonstrates exceptional creativity, innovation and effectiveness.

This year’s competition featured a remarkable range of entries from across the country. A distinguished panel of industry experts evaluated each submission using a rigorous scoring system. Entries competed within groups categorized by organizational size and type to ensure fair comparisons.

Only the top 16% of entries nationwide received awards, signifying their outstanding achievement in advertising excellence. Judging criteria included creativity, layout and design, functionality, message effectiveness, overall quality, appeal and execution.

“We are proud to be recognized once again at the Aster Awards, reflecting our unwavering dedication to pushing creative boundaries and delivering outstanding results for our clients,” said Andrew Robinson, partner at GKV Health. “These prestigious recognitions inspire us to continue innovating and driving positive change within the healthcare marketing landscape.”

GKV received Aster Awards for the following:

  • Gold for Calvary Hospital In-Home Hospice Campaign
  • Gold for Maryland Cannabis Administration Be Cannabis Smart Billboard Campaign
  • Gold for University of Michigan Health Plan New to Medicare Video Series
  • Gold for Clover Health Brand TV
  • Silver for Clover Health “Be Wise, Not Surprised” DM Booklet

GKV Health, a division of GKV, has continued to solidify its position as an industry leader in healthcare marketing by clinching a series of prestigious accolades at both the Healthcare Ad Awards and the Aster Awards. These awards, which celebrate excellence in healthcare marketing, advertising and communications, honor organizations that demonstrate exceptional creativity, design and overall effectiveness in their campaigns.

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“GKV has helped us become one of the top three fastest growing Medicare Advantage companies in the U.S.”

Executive, Healthcare Company

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“They are organized, efficient with project management, responsive, and really easy to work with.”

Global Marketing Communications Manager, Vitamin Manufacturer

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“We have a highly collaborative relationship with GKV. They really encourage us to think about different perspectives and approaches to problems.”

Director of Marketing, Independent Practice Association

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“When we introduced our MAPD plan, we needed an ad agency that specializes in Medicare. GKV was that agency.”

Vice President, Insurance Company

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“GKV’s award-winning campaigns are generating a substantial amount of qualified leads.”

Vice President, Insurance Company

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“With their hands-on service, I feel like I’m their only client. I’m consistently shocked by their ability to meet our most aggressive demands.”

Director of Marketing, Independent Practice Association

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“GKV took the time to learn our business in a way that none of those other agencies we talked bothered to do.”

Vice President Marketing, Insurance Company

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“A key metric for me is cost per sale. GKV brought us efficiency, and they reduced our cost by at least one third.”

Vice President Marketing, Insurance Company

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