Turning Trust Into Growth: How Regional and Local Medicare Advantage Brands Can Win
Medicare Advantage is facing a trust crisis—local and regional plans now have a powerful opportunity to stand out.
Hospice Organizations:
5 Tips for Building a Direct-to-Consumer Campaign
Andrew Robinson shares five practical strategies designed to help hospice organizations educate, engage and build trust with the communities they serve.
GKV Named 2025 Aster Award Winner in Healthcare Marketing and Advertising
With four Gold Awards received for 2025, this marks the fourth consecutive year that GKV has been honored with this prestigious recognition.
Be Ready, Not Reactive: Why It’s Time for Medicare Plans to Prep for the Next AEP Now
The Medicare marketplace isn’t waiting for disruption — it’s already in the middle of it.
GKV Health at the 2024 Aster Awards and Healthcare Ad Awards
Over 15 awards received for GKV Health’s work with the Maryland Managed Care Organization Association and Clover Health.
Not All Baby Boomers Are Created Equal
There are two subgroups of baby boomers. Learn how to tailor your marketing so it succeeds with each.
Seven Strategies for Regaining Trust in Public Health Messaging
Trust in messaging from public institutions has eroded due to misinformation, politicization and contradictory advice. We have developed seven strategies for regaining the public’s trust.
MDH selects GKV for five-year contract
The public health campaign will be for the Maryland Department of Health’s Center for Tobacco Prevention and Control.
Daily Record Announces 2024 Health Care Heroes
GKV recognized for public health education campaigns to increase COVID-19 vaccination rates and Medicaid renewals.
GKV Kicks Off New Webinar Series
GKV will launch a new live webinar series in 2024 — Good Point by GKV.
GKV Selected as Agency Partner for Maryland Cannabis Administration
GKV to create statewide outreach and education campaign for new law effective July 1st allowing adults 21 and older to purchase cannabis.
GKV Wins 3 Gold Aster Awards
The three gold awards were earned for its work for the Maryland Department of Health (MDH) and Clover Health.
GKV Earns 8 Healthcare Ad Awards
The awards were earned for GKV’s work including Clover Health’s Medicare Advantage Plan and MDH’s GoVAX and Masks on Maryland campaigns.
GKV to Create Public Service Campaign for Medicaid Re‑Enrollment in MD
GKV will work with the MMCOA to encourage Maryland’s 1.7 million Medicaid enrollees to reapply for benefits.
GKV Hires Communications Strategist
Deidre McCabe, former Director of Communications for the Maryland Department of Health and Howard County, will join the agency to work on special projects and initiatives as well as GKV Health, our recently launched health care marketing division.
GKV Launches a New Division, GKV Health
The division is focused on healthcare services, insurance and public awareness campaigns.
GKV Challenger Brand Minute: Regaining Trust in Public Health
Trust in messaging from public health institutions has eroded due to misinformation, politicization and contradictory advice. GKV’s Ellen Delaplane talks about strategies for regaining the public’s trust.