Hospice Organizations:
5 Tips for Building a Direct-to-Consumer Campaign
Andrew Robinson
Over the past 25 years working in healthcare and direct marketing, I’ve had the privilege of helping organizations connect with older adults and their families so they can access the care and support they deserve, including hospice.
Yet, too often, hospice comes into the picture later than it should. Utilization rates remain low largely because many families and caregivers don’t fully understand what hospice truly offers.
Now is the time to change that. Families are increasingly self-advocating for care, but they need compassionate education and clarity to make informed decisions. Direct-to-consumer outreach done thoughtfully, can help ensure families get the support they need sooner. It can also strengthen provider relationships, since referrals often follow when families specifically ask for your services.
That’s why I wrote my latest article:
“Hospice Organizations: 5 Tips for Building a Direct-to-Consumer Campaign”
In it, I share five practical strategies designed to help hospice organizations
educate, engage and build trust with the communities they serve.
Give it a read, and if you find it valuable, consider subscribing to our newsletter to stay ahead of what’s coming next.
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